about haakaa

Haakaa are the creators of innovative, practical and sustainable maternity and baby products for eco-conscious parents. Our multi-award-winning brand is endorsed by professionals and loved by mums around the world.

Making Motherhood Simpler, Easier and Greener

We create products designed to make family life easier today and the world better tomorrow.

Our Story

Haakaa’s journey began in 2012 with a determined mum struggling to find suitable eco-friendly baby products for her disabled daughter that were safe alternatives in a market saturated with plastic (and ultimately for families the world over). Her drive to simplify the parenting journey continues with a diverse range of beautifully crafted eco-products designed in New Zealand. Her story is the essence of love, tenacity and one mother’s spirit to be brave – to embrace all possibilities and challenges in life.

Our Vision

We envision a world where families and professionals have the support and tools they need to navigate parenthood, from affordable, eco-friendly products to professional development and advice.